If you want your product or service to get noticed, you’ll have to move beyond the old marketing standbys of direct mail, brochures and web sites.

It might be time for you to write a book.

Authoring a book won’t freshen your breath or make your hair shiny and soft, but it will give you access to opportunities that you might not have had otherwise.

If you’re an expert in your field, a book can be a powerful marketing tool that will help you to broaden your reach and heighten your exposure to potential customers and partners. A book has the gravitas to get you in the door to those big clients and media outlets that otherwise might not take your call.

So: whether you’re a yoga teacher with a definitive style, a wedding planner with a innovative approach, or a business person with a philosophy that sets you apart, now might be the time to think about writing a book.

You just might have a book in you. I can help you find it.